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Soft Touch
Elevate your packaging from ordinary to extraordinary with our Soft Touch finish. Unlike standard matte films, this specialized lamination offers a unique, velvety texture comparable to peach skin or soft fabric. It invites consumers to not just see your product, but to touch it. Visually, it provides an ultra-low-sheen, dead-matte appearance that absorbs light completely, making colors look deep, rich, and sophisticated. This finish is the ultimate choice for premium brands—from gourmet snacks to luxury cosmetics—looking to communicate high value and sensory indulgence instantly.
1. Unforgettable Tactile Engagement The primary advantage of Soft Touch is physical. In a retail environment where customers often pick up a product before buying, the unexpected velvety texture creates an immediate moment of surprise and delight. This tactile connection encourages consumers to hold the package longer, which psychologically increases the desire to purchase.
2. Maximum Perceived Value Soft Touch is the industry shorthand for “luxury.” By using a finish that mimics the feel of suede or peach skin, you instantly elevate the perceived quality of the product inside. It is the perfect differentiator for premium cosmetics, organic superfoods, and artisanal coffee brands looking to justify a higher price point.
3. “Dead-Matte” Visual Depth Standard matte finishes still reflect a small amount of light (a “satin” look). Soft Touch, however, absorbs nearly 100% of surface light. This creates a “dead-matte” effect that eliminates all glare, allowing your brand colors to appear deeper, darker, and more saturated without any shiny distractions.
4. Scuff and Fingerprint Resistance Despite its delicate feel, the specialized BOPP film used for Soft Touch is remarkably durable. Its low-sheen surface naturally hides oily fingerprints and smudges better than glossy bags, and it is resistant to the fine scuffs that can occur during shipping, ensuring your product looks pristine on the shelf.
Enhanced Consumer Experience
Eco-Friendly & Economic Shipping
Versatile Merchandising Options
Extended Freshness
High-barrier films create a sealed environment that locks out humidity and oxygen, keeping cookies crisp and preserving their “fresh-baked” taste for much longer.
High-Impact Shelf Appeal
Reduced Product Breakage
Soft Touch packaging is a specialized finishing technique designed to engage the consumer’s sense of touch. While it visually resembles a standard matte finish with its non-reflective properties, the difference lies in the coating technology. Soft Touch utilizes a specially engineered film that creates a velvety, suede-like texture, often described as feeling like peach skin or soft fabric. This “dead-matte” finish absorbs nearly 100% of light, eliminating all glare while providing a unique sensory experience that subconsciously signals premium quality and indulgence to the buyer.
What is the actual difference between Soft Touch and Standard Matte?
The difference is tactile. While a standard Matte finish simply looks non-reflective, a Soft Touch finish feels different. It uses a specialized bi-oriented polypropylene (BOPP) film that creates a velvety, suede-like texture similar to a peach skin. Visually, Soft Touch is also more “dead matte” (absorbing almost 100% of light) compared to the slight satin sheen of standard matte.
Why should I choose Soft Touch over other finishes?
Soft Touch is a psychological marketing tool. It instantly communicates luxury and premium quality. Because it invites consumers to hold the package longer due to its pleasant feel, it increases brand engagement. It is the preferred choice for high-end organic snacks, luxury cosmetics, and premium supplements where the packaging needs to justify a higher price point.
Is the Soft Touch finish durable?
Yes. Our Soft Touch lamination is engineered to be scuff-resistant. Unlike older versions of “velvet” coatings that scratched easily, modern Soft Touch films provide a robust protective layer that resists rubbing and abrasion during shipping and handling, keeping the package looking pristine.
Does Soft Touch show fingerprints?
Soft Touch is excellent at hiding fingerprints and glare. Its ultra-matte surface does not reflect light, so oily smudges from handling are far less visible than on glossy or even some satin-matte surfaces. This makes it ideal for dark-colored packaging (like black or deep navy) where fingerprints are usually a problem.
Can I combine Soft Touch with Spot UV (Gloss)?
Yes, and this is highly recommended for maximum impact. The contrast between the light-absorbing Soft Touch background and the high-shine, light-reflecting Spot UV logo creates a stunning visual and tactile effect. This “dual-finish” technique is one of the most effective ways to make branding elements pop.
Is Soft Touch more expensive than standard finishes?
Yes, Soft Touch is a premium finishing option and typically carries a higher cost than standard Glossy or Matte laminations due to the specialized film material required. However, for brands competing in the luxury or “masstige” market, the increase in perceived product value usually outweighs the additional packaging cost.